A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics.
Time/Day: 11:00 AM - 12:15 PM TR
Prerequisites: At least Junior standing.
Course Component(s): Lecture
For live class lectures, you will log in using the Zoom UM System link in Canvas. For accessing class recordings, you will need to contact your instructor directly.
|Campus||Delivery Mode||Class Status||Class Nbr||Section|
|Course Access Information|
|Learning Management System||Canvas|