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Sarah Stanley

Prof, asoc
Business & Information Tech
107H Fulton Hall
Rolla, MO 65409

573-341-7213 |

MKT 5310: Digital Marketing and Promotions

A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics.

Time/Day: 11:00 AM - 12:15 PM TR
Prerequisites: At least Junior standing.
Units: 3
Course Component(s): Lecture

Attention Distance Students

For live class lectures, you will log in using the Zoom UM System link in Canvas. For accessing class recordings, you will need to contact your instructor directly.

Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Online FULL 71553 102

Course Access Information
Learning Management System Canvas