MKT 5320: Marketing for Non-Profits
Illustrates the importance of creating synergy within a marketing campaign. Speaking with "one voice' allows a brand to make a stronger impact; students will work with a local non-profit to improve their marketing message at each customer touch point. Students will analyze a marketing plan and work to improve it, including brochures & donation letters.
Time/Day: 03:00 PM - 05:00 PM MTWRF
Prerequisites: At least Junior standing.
Course Component(s): Lecture
Attention Distance Students
For classes produced by I.T. MediaServices: Access to live and archived media will be available in MediaSpace at mst.mediaspace.kaltura.com or in Panopto at mst.hosted.panopto.com. For more information email email@example.com.
For other course content: please contact your instructor.
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