Illustrates the importance of creating synergy within a marketing campaign. Speaking with "one voice' allows a brand to make a stronger impact; students will work with a local non-profit to improve their marketing message at each customer touch point. Students will analyze a marketing plan and work to improve it, including brochures & donation letters.
Prerequisites: At least Junior standing.
Course Component(s): Lecture
For live class lectures, you will log in using the Zoom UM System link in Canvas. For accessing class recordings, you will need to contact your instructor directly.
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|Learning Management System||Canvas|