

Sarah Stanley
Prof, asoc
Business & Information Tech
107E Fulton Hall
Rolla, MO 65409
MKT 5310: Digital Marketing and Promotions
A managerial examination of integrated marketing communication (IMC) and creativity, with a focus on digital media and new marketing concepts. Specifically, we will look at innovative marketing techniques such as viral marketing, brand communities, experiential marketing and guerilla tactics.
Time/Day: 01:00 PM - 01:50 PM MWF Prerequisites: At least Junior standing. Units: 3 Course Component(s): Lecture |
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Attention Distance Students
For live class lectures, you will log in using the Zoom UM System link in Canvas. For accessing class recordings, you will need to contact your instructor directly.
Enrollment Information | ||||
Campus | Delivery Mode | Class Status | Class Nbr | Section |
Distance Education | Online | OPEN | 72449 | 102 |
Course Access Information | ||||
Learning Management System | Canvas |